top of page

Our work

SA Shoot Case Study: Crafting Content for Sales Success

Efficiency Meets Creativity

By streamlining the shoot, we maximized output without compromising on quality.
Multi-Channel Optimization: Content tailored to specific platforms drives higher engagement and conversions.
Brand Cohesion: Consistent imagery and storytelling strengthen brand identity and trust.

OVERVIEW

To succeed in today’s competitive e-commerce landscape, high-quality content is essential for engaging audiences and driving sales. We partnered with a client to execute a comprehensive shoot, producing video and photography content for 35 unique products. This content was utilized across ad campaigns, website assets, email marketing, and social media to amplify the client’s brand presence and increase conversions.

dsc01492.jpg

THE CHALLENGE

The client needed a robust content library that could:

  • Highlight the unique design and quality of 35 distinct products.

  • Be versatile enough to support various channels, including paid media, website, email, and social platforms.

  • Drive engagement, build trust, and ultimately convert viewers into customers.

dsc01557.jpg

Leveraging special days 

Black Friday

KEY TAKEAWAYS

  • By carefully planning the shoot, we maximized output without compromising on creative excellence.

  • Tailored imagery and videos ensured maximum impact on each platform.

  • Consistent visuals reinforced the client’s brand identity and increased customer trust.

image (11).png
image__9_ (1).png
image (8).png
DE logo for Novaflare.png

Black Friday is a crucial opportunity for e-commerce brands to maximize sales and engage customers. For this campaign, we partnered with a client to execute a fully integrated marketing strategy. By leveraging a cohesive approach across website optimization, email, WhatsApp, and paid media, we achieved exceptional results, including a 90% increase in revenue compared to the previous period.

Screenshot 2025-01-14 at 10.07.27.png

3. WhatsApp Marketing:

  • Sent targeted, time-sensitive WhatsApp messages to drive urgency and capture attention.

  • Leveraged direct messaging to engage high-value customers with exclusive offers.

4. Paid Media Execution:

  • Executed a robust paid media strategy across Facebook, Instagram, and Google Ads.

  • Combined prospecting and retargeting campaigns to maximize reach and conversions.

  • Utilized dynamic product ads with personalized recommendations and optimized campaigns in real-time for peak performance.

Screenshot 2025-01-14 at 10.10.04.png

THE CHALLENGE

The client sought to elevate their Black Friday performance by creating a seamless and engaging customer journey. Key challenges included:

  • Optimizing the website for high-traffic periods to boost conversions.

  • Executing personalized email and WhatsApp campaigns to drive engagement and urgency.

  • Managing high-budget paid media campaigns in a competitive advertising environment.

OUR APPROACH

We delivered a full-funnel strategy designed to maximize sales and customer retention during Black Friday.

​

1. Website Revamp:

  • Enhanced the website with dynamic promotional banners, countdown timers, and a streamlined checkout process to improve conversions.

  • Ensured mobile optimization to accommodate the majority of traffic.

2. Email Marketing:

  • Generated a total revenue of ZAR 1,117,031.22 from email campaigns and flows.

  • Launched teaser campaigns to build anticipation and drive early engagement.

  • Implemented segmented campaigns targeting returning customers, VIPs, and first-time buyers with tailored messaging.

  • Automated flows for cart recovery and post-purchase follow-ups added incremental revenue.

THE RESULTS

The Black Friday campaign delivered remarkable outcomes:

  • Revenue Growth: Achieved a 90% increase in total revenue compared to the previous Black Friday period.

  • Email Performance: Generated ZAR 1,117,031.22 in revenue from email campaigns and flows, significantly boosting customer engagement.

  • WhatsApp Impact: High-impact messaging drove strong engagement and contributed to sales.

  • Paid Media Success:

    • 5.44x ROAS across all platforms, ensuring a strong return on ad spend.

Detail Ease stats.png

Case Study: Celebrating Heritage and Culture with Multi-Channel
Campaigns Overview

Celebrating Heritage Day

To connect with South African audiences and celebrate Heritage Day, the client launched a vibrant campaign blending cultural pride with car culture. The objective was to engage automotive enthusiasts across multiple channels while maintaining the client’s premium brand identity. 

OVERVIEW

The campaign featured custom designs, impactful visuals, and culturally relevant messaging across web, email, social media, and merchandise.

THE CHALLENGE

The client aimed to create a cohesive campaign that could:

​

  1. Celebrate South African Heritage Day by integrating national pride into their messaging and designs.

  2. Maintain alignment with their premium, clean, and sophisticated brand aesthetic.

  3. Engage audiences across multiple platforms, including website, email, social media, and merchandise, to maximize the campaign's reach and effectiveness.

Heritage-day-web-banner-01.jpg

OUR APPROACH

1. Pre-Campaign Strategy:
We worked closely with the client to define the campaign’s objectives and align creative ideas with their brand identity and target audience. Key strategic decisions included:

  • Incorporating South African flag colors and cultural patterns across all designs.

  • Ensuring visuals resonated with car enthusiasts while maintaining cultural sensitivity and relevance.

  • Developing a unified theme that could seamlessly extend across banners, emails, social posts, stickers, and merchandise.

EXECUTION AND DELIVERY

Assets were optimized for each platform, maintaining consistency in tone and design. A strategic rollout plan ensured that the campaign captured attention while reinforcing the client’s connection to their audience.

frame-1-lifestyle-4.jpg
stickers_Final-00-(1).png
stickers_Final-00-(1).png

THE RESULTS

  1. Increased Engagement: Social media posts and stories achieved a 25% increase in engagement compared to previous campaigns, driven by culturally relevant visuals.

  2. Email Success: The email campaign achieved an open rate exceeding 30%, with a high click-through rate thanks to compelling designs and messaging.

  3. Customer Connection: The culturally resonant designs and merchandise fostered a sense of pride and community among South African car enthusiasts.

  4. Merchandise Popularity: Stickers and t-shirts became highly sought-after items, further extending the campaign’s influence beyond digital channels.

KEY TAKEAWAYS

  1. A campaign rooted in South African heritage created a meaningful connection with the audience.

  2. Cohesive design and messaging amplified the campaign’s reach and effectiveness.

  3. Premium imagery and video aligned with the client’s brand identity, reinforcing trust and admiration.

THE RESULTS

  1. Increased Engagement: Social media posts and stories achieved a 25% increase in engagement compared to previous campaigns, driven by culturally relevant visuals.

  2. Email Success: The email campaign achieved an open rate exceeding 30%, with a high click-through rate thanks to compelling designs and messaging.

  3. Customer Connection: The culturally resonant designs and merchandise fostered a sense of pride and community among South African car enthusiasts.

  4. Merchandise Popularity: Stickers and t-shirts became highly sought-after items, further extending the campaign’s influence beyond digital channels.

KEY TAKEAWAYS

  1. A campaign rooted in South African heritage created a meaningful connection with the audience.

  2. Cohesive design and messaging amplified the campaign’s reach and effectiveness.

  3. Premium imagery and video aligned with the client’s brand identity, reinforcing trust and admiration.

stickers_Final-00-(1).png

OUR APPROACH

To meet these objectives, we designed and executed an efficient, multi-purpose content shoot.

  1. Pre-Shoot Planning:

    • Worked closely with the client to understand their branding, product features, and target audience.

    • Developed a detailed shot list tailored to specific use cases for each platform (e.g., lifestyle shots for social media, clean product images for the website).

  2. Content Production:

    • Photography: Captured high-resolution product images emphasizing detail, texture, and lifestyle application.

    • Videography: Produced short-form videos optimized for social platforms like TikTok and Instagram Reels, showcasing the products in action.

    • Behind-the-Scenes Content: Documented the creative process to humanize the brand and connect with the audience on a deeper level.

  3. Editing and Delivery:

    • Edited all assets to align with the client’s brand guidelines and the specific requirements of each channel.

    • Delivered a mix of formats and resolutions to ensure compatibility with various platforms.

Lunafide EG.png

THE RESULTS

The shoot produced:

  • A diverse content library of over 100 assets, ready to support ad campaigns, social media, website, and email marketing.

  • Improved customer engagement across channels due to high-quality, relatable imagery and video.

  • A significant reduction in future content production costs, thanks to the versatility and longevity of the assets created.

dsc01702.jpg
vegvisir-cloak-web-2.jpg
bottom of page